Steelsparrow

Something New about Online Shopping


Starting an online store is ridiculously easy. Seriously, if somebody tries to charge you thousands for installing an eCommerce solution, just smack them. The hard part is getting search engines to care (ranking), getting customers to actually buy things (conversion), and keeping them coming back again .

Choose Your System Carefully

Steer clear of specialized custom solutions built on obscure and old code – choose a system that’s popular, well supported, with a good community behind it, and which produces stunning looking shops.


Optimize, Optimize & Optimize

 Slow page load times mean loss of customers. If you’ve gone for a hosted solution when starting an online store, there’s not much you can do on this front and probably won’t need to – but when you’ve set up shop using WordPress or another self-hosted system, optimizing the page load speed is absolutely essential.


Be Unique

Unless you’re actually producing your own products, there’s a good chance you’re using product feeds, including descriptions and photographs supplied by the manufacturer. Bad idea. Your content is going to be basically the same as hundreds of other online shops that purchase from the same supplier.


Check Out The Competition

This doesn’t just apply to eCommerce of course, but any website. Search a keyword you’re hoping to establish yourself in, and compare the results. If the pages are badly designed and outdated, congratulations – you’re in with a good chance of success selling in that niche, but you should still consider how you would be better if someone else decided to enter the space.


It’s Not Enough To Just Sell

The choice of where to shop online is just so expansive that consumers really have the upper hand – they can literally choose from any site in the world after all. Unless you’re competing on price – which is again very difficult since anyone can set up shop with virtually no costs and compete by undercutting – your site needs to be more than just a shop. Established brands get around this – and can charge a premium – by the fact that they have a customer base who trusts them and turns to them first for any needs.

Just Try This Website