Search Engine Optimization (SEO) is the process that designates the visibility of a website in the search engine’s unpaid results — often referred to as organic listings. Search engines constantly crawl your website to look through keywords, link-building, accurate product descriptions, and metadata to show end users the results most relevant to their search.
Search Engine Marketing (SEM) covers the paid listings that appear on search engines. Store owners use platforms such as Google Adwords and Bing Ads to build an effective and enticing ad that makes end users want to click on store owner’s website over a competitor’s. The keywords chosen to build the ad are placed into auctions against other advertisers to compete for the paid search listings on a search engines.Most of searches with purchase intent happen in the paid search section and therefore, having a paid search campaign is critical to drive visitors with purchase intent to your site.
With more people having Internet access on the go from their smartphones, mobile purchases have greatly increased. Therefore, make sure your website and landing pages are mobile-optimized for search and an easy user experience. Creating a easy and quick experience will encourage visitors to make a purchase.
Good quality SEO contributes to your AdWords quality score for paid search! SEO improves the quality score for your campaign through increasing the relevancy of keywords, ads, and landing pages together through good quality unique content and product descriptions. This helps reduce the cost per click on your ads and increase ad positions on the Search Engine Result Pages (SERPs).
customer traffic and lack of sales conversions are the key issues that trouble most e-commerce websites.In spite of increasing global competition, it is very much possible for e-commerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy. This will help you to pull more customers, and also ensure that these customers stay with you until they make a buying decision.The most important aspect of a well-laid out marketing strategy for an e-commerce business is an effective search engine optimization strategy.
Keywords determine how frequently your e-commerce website is going to appear in search results when a potential customer is looking for a product that is available on your portal. Using the right keyword is the crucial for the success of your e-commerce website.
You communicate to your potential customers through the content on your website. To communicate effectively, your content needs to be original, effective and strong. While trying to impress the customer, do not get carried away. Strictly avoid making any overstatement which misleads the customers or creates expectations that the products or services cannot fulfill. Make sure the content adds to the customer trust in the longer run.
When you sell your products in a global marketplace, it is essential for you to customize your portal to suit local traditions and taste. You need to finely balance your website so people recognize you as the global brand, and at the same time feel comfortable and at home while navigating through your portal.
Integrating your website with social media like Facebook, Twitter and LinkedIn is important. People who visit your website can ‘Like’ your page, thus helping you with publicity. Being active on social media will help you build a relationship with potential customers. Every share that you get on a social media website is free advertising.If you are a small business and dream to expand globally, you may need to put large investments in marketing and promotion to be successful. If you do not want to risk too much of money initially and want to test the waters before you take a dive, there is a smart way to go about it.
Search engines prefer unique pages and so it is best to have unique and relevant content. Many e-commerce businesses, in order to avoid the hassles of creating their own unique product descriptions, copy-paste the descriptions provided by the manufacturer.Since manufacturers also provide the same description to many other portals, the content you have on your website is not unique.
Understand how users would try to get to a certain page you are looking to optimize. Research and find out the key terms people would use and be sure to include these in your page, headline, page titles and product description.For example, if you are selling an all-in-one desktop computer, understand how people query search engines while they are looking to buy such a product. You might also find regional variations in the search terms – by using the words that your potential customers are most likely to use, you can get more relevant hits.
Just as maintaining a social media presence is important, it is also necessary to leverage all social tools to actively to engage with your customers. This helps you strengthen your brand and customer relationships. A simple way to engage with the audience is to post content that customers would be interested in. You may also organize contests and offer some interesting discounts to the winner.
E-commerce security strategies deal with two issues protecting the integrity of the business network and its internal systems; and with accomplishing transaction security between the customer and the business. The main tool businesses use to protect their internal network is the firewall. A firewall is a hardware and software system that allows only those external users with specific characteristics to access a protected network.